January: New Business
Help your agents attract new clients and maintain a steady stream of business.
- Meeting Planning Resources
- Learning Sprints
- Guest Speaker Suggestions
- Spark Your Business Marketing Ideas
- For ready-to-use video meetings, click here.
Meeting Resources
- Meeting Planning Calendar
- Sales Meeting Agenda (Management)
- Agent Agenda Template
- Meeting Promotion Email Templates
Learning Sprints
Our Learning Sprint videos (15 minutes or less) are hyper-focused on the skills agents need to succeed in real estate. Present a new lesson each week, or pick and choose the most relevant topic for your team. Looking for a different topic? Check out the video library.
From Expired to Inspired
Agents will discover proven strategies for prospecting expired listings and converting them into active listings. This hands-on session includes a guided role-play exercise, allowing participants to practice initiating conversations with homeowners and confidently handling common objections.
Attracting Relocation Business
Agents will learn how to craft a comprehensive and persuasive relocation package designed specifically for mid-size to large companies. This session will cover practical strategies for engaging HR departments, showcasing the value of relocation benefits, and leveraging your real estate expertise to stand out.
Agent Mastermind: Employee Relocation Package
Agents will collaborate by sharing ideas on resources and documents to include in a Relocation Services Packet designed for a company’s employees.
Monthly Goal Setting
Setting goals regularly is linked to improved performance and success. Each month we guide agents through a quick exercise that helps them set and achieve a personal and professional goal.
Guest Speakers
Guest speakers share their industry expertise, present new perspectives, and provide useful connections. In addition, a new voice offering instruction adds value to your meetings.
Marketing and Branding Expert
- Creating branding that sticks.
- Using TikTok, Reels, and AI to capture leads.
- Building a personal brand that attracts the right clients.
Technology and Innovation Experts
- AI tools to generate leads and save time.
- Mastering virtual showings (the future of home tours).
- Leveraging CRM systems to stay ahead of the competition.
Top Agent or Manager
- Turning Open Houses into business opportunities.
- Networking to tap into new markets.
- Effectively incubating cold leads.
Event Planner
- Hosting events to build community and generate leads.
Chamber of Commerce
- Collaborating with small businesses to drive referrals.
Spark Your Business
End your meeting on a positive note! The Spark Your Business marketing suggestions ensure the last thing agents remember from your meeting is that you gave them a simple tool to improve their business immediately.
Super Bowl Sunday, February 9, 2025 (Pop By)
Super Bowl Sunday is a great chance to strengthen client relationships. Deliver themed gifts—like snack baskets or football goodies—along with a note: “Enjoy the game! I’d love your referral if you know someone buying or selling a home.” For an extra touch, host a small viewing party to foster connections, build community, and grow your network.
The example gift tag is from Etsy seller Systems and Solutions. Use code SPARK25 for a 25% discount.
Market Update (Mail or Email)
Regular market updates position you as a trusted expert, build credibility, and encourage referrals. Don’t forget dormant leads—timely insights might motivate them to take action now, especially if they see how current market trends work in their favor.
Valentine’s Day, February 14, 2025 (Pop By)
Valentine’s Day is a great chance to thank past clients and your sphere with a thoughtful gift that strengthens relationships and keeps you top-of-mind. Small gestures like heart-shaped cookies, a potted plant, or a handwritten note can create lasting impressions and open the door for referrals.
The example gift tag is from Etsy seller Systems and Solutions. Use code SPARK25 for a 25% discount.
February Newsletter (Mail or Email)
A well-crafted February newsletter keeps you top-of-mind and showcases your expertise. Here are key topics to include:
- Housing Market Trends: Insights on local real estate activity.
- Spring Home Maintenance Tips: Prep homes for the season ahead.
- Financing Updates: Current mortgage rates or local financing options.
- Community Events: Highlight local happenings.
- Spring Buying/Selling Strategies: Tips for a successful spring market.
A thoughtful newsletter builds trust, strengthens relationships, and generates leads over time.
The example newsletter template is from Etsy seller RookieREAgent.
A Look Ahead
February: Client Retention
In February, we focus on helping agents stay top-of-mind with past clients to generate repeat and referral business. Highlights include mastering relationship-building strategies, exceeding client expectations, and optimizing every interaction to strengthen long-term connections.
Ignite your sales meetings.
Subscribe to Spark & Logic today.