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August: Tools
Help your agents leverage available tools to improve business practices.
- Meeting Planning Resources
- Learning Sprints
- Guest Speaker Suggestions
- Spark Your Business Marketing Ideas
- For ready-to-use video meetings, click here.
Meeting Planning Resources
- August PowerPoint Presentation (enable editing to make changes and content to access embedded videos)
- August Google Slides Presentation
Learning Sprints
Our Learning Sprint videos (15 minutes or less) are hyper-focused on the skills agents need to succeed in real estate. Present a new lesson each week, or pick and choose the most relevant topic for your team.
Learn how to leverage text messaging efficiently and effectively to incubate leads and maintain client relationships.
Agents collaborate with their peers to identify tools that help them in their businesses. Examples include mobile apps, websites, systems, gadgets, and documents.
Monthly Goal Setting
Take control of your future by setting goals. This simple act keeps you motivated, accountable, and focused. When we write down goals monthly, setting and, more importantly, achieving goals becomes a habit.
Guest Speakers
Guest speakers share their industry expertise, present new perspectives, and provide useful connections. In addition, a new voice offering instruction adds value to your meetings.
Real Estate Technology Expert
- CRM Systems
- Marketing Automation Tools
- Virtual Tour Software
- Property Management Systems
Digital Marketing Specialist / Virtual Assistant
- Website SEO
- Social Media Marketing
- Content Marketing
- Online Advertising
IT Company
- Wire Fraud
- Email & Password Security
- Online Safety
Local Small Business Owner
- Text Messaging Marketing Strategy
- Social Media Marketing Plan
Successful Agent/Broker
- Personal experiences and tips for using technology to increase business.
Spark Your Business
End your meeting on a positive note! The Spark Your Business marketing suggestions ensure the last thing agents remember from your meeting is that you gave them a simple tool to improve their business immediately.
National Beach Day, August 30, 2024 (Pop By)
Have a ball this summer! Create a small gift bag containing an inflatable beach ball, sunglasses, and a plastic pail and shovel. Attach the tag and your business card to the gift bag. Example tag available from Esty seller REdigitalassist.
National Food Bank Day, September 1, 2024 (Community Outreach)
Organize a food bank drive for your local pantry.
- Reach out to your local food bank to find out how you can help for National Food Bank Day.
- Determine when donations should be dropped off at your office or arrange to pick up donations at homes/offices on a specific date.
- Many food banks also make it easy to run personalized online campaigns for monetary donations.
- Leverage your social media platforms to request donations. Make sure to supply a list of items that can be accepted as well as instructions for drop off/pick up.
- Send a series of emails to your past clients (announcement, reminder, instructions, thank you, etc.)
- Thank donors with personalized notes or emails.
- The benefit is that people like to do business with individuals that give back to the community!
National Cheese Pizza Day, September 5, 2024 (Pop By)
Any way you slice it, your referrals are #1. Give your SOI a gift bag containing ingredients to make a cheese pizza or a gift card to a local pizzeria. Attach a tag and your business card. Example tag available from Esty seller mMadeDesignCo.
End of Summer Newsletter (mail or email)
Now’s a good time to send an end-of-summer newsletter to your database. Newsletter topics include market updates, seasonal advice, home maintenance, and local market conditions. Have a call to action, such as “Discover Your Dream Home Today!” and include a link to your latest listings. If your CRM software provides information on who opened and clicked on links in your electronic newsletter, consider sending a personalized follow-up email asking if they have any questions about the market.
A Look Ahead
September: Marketing
In September, we focus on refining marketing strategies. Agents will delve into creating effective marketing plans tailored to convert FSBOs and explore innovative ways to promote their services. Additionally, they will participate in a hands-on activity to master the use of open-ended questions, gaining deeper insights into their clients’ wants and needs.