FSBO Conversion

Explore a well-thought-out marketing strategy for converting For Sale By Owners into listings.

• FSBO Conversion Worksheet
• FSBO Conversion Strategy Overview

What’s in the Box?

Too often, agents ask clients closed-ended questions that only require a yes or no response. In doing so, they miss the opportunity to learn more about the client’s wants and needs. This simple game helps agents see how much more information they receive when asking a few open-ended questions.

Facilitator Instructions

Ink & Influence: Leverage Print Marketing

An agent’s print marketing strategy is vital for building trust with clients, as physical materials are often viewed as more credible than digital ads.

Track & Measure Print Marketing

Monthly Goal Setting

Take control of your future by setting goals.  This simple act keeps you motivated, accountable, and focused.  When we write down goals monthly, setting and, more importantly, achieving goals becomes a habit.

Goal Setting Worksheet

World Homeless Day, October 10, 2024 (Community Engagement)

Giving back to your community is a rewarding experience that can make a significant difference in the lives of those in need. One meaningful way to contribute is by preparing thoughtful care packages for local organizations that support vulnerable populations. Here’s an idea from a top agent in the Midwest: Using tube socks, stuff them with small trial-size items like shampoo, conditioner, soap, moisturizer, sunscreen, deodorant, toothbrush/toothpaste, mouthwash, shaving supplies, and personal hygiene items. Let your database know that you’re putting this donation together if they want to donate or help you assemble.

National Apple Day, October 21, 2024 (Pop By)

Surprise your past clients by dropping off a bag of freshly picked apples. Attach a clever tag and include a couple of your business cards. Recognizing and thanking clients for their referrals builds trust and appreciation, motivating them to continue recommending your services. This consistent engagement fosters a loyal network that supports your business growth. Sample tag provided by Etsy seller Systems and Solutions.

National Checklist Day, October 30, 2024 (Mail)

As part of your commitment to helping past clients maintain their properties, mail them a comprehensive checklist of Fall maintenance items to keep their homes in shape. Include a short note and a couple of your business cards. Check out Etsy as a source of professional-looking real estate checklists, like this one from RookieREAgent.

Daylight Saving Time Ends, November 3, 2024 (email)

Email a reminder to your database that Daylight Saving Time ends on Sunday, November 3rd. By engaging with past clients through a variety of communication methods, you’ll maintain strong relationships, foster referrals, and ensure you remain the go-to resource for future real estate needs.