May: Listings

Help agents develop practical systems for effective listing management and instilling seller confidence.

Learning Sprints

Our Learning Sprint videos (15 minutes or less) are hyper-focused on the skills agents need to succeed in real estate. Present a new lesson each week, or pick and choose the most relevant topic for your team.

Learn multiple strategies agents can use to leverage client testimonials to grow their business.

Providing outstanding service is crucial for building a positive reputation and fostering client satisfaction. Explore five ways you can impress a seller and generate repeat and referral business.

Agents will role-play handling objections during a listing presentation. This exercise will strengthen agents’ ability to think on their feet, respond to objections with valid information, and listen to understand the homeowner’s concerns.

Facilitator Instructions & Agent Handout

Learn tips for creating a Marketing Calendar for your sellers that focus on the first 30 days of their listing.

Monthly Goal Setting

Take control of your future by setting goals.  This simple act keeps you motivated, accountable, and focused.  When we write down goals monthly, setting and, more importantly, achieving goals becomes a habit.

Goal Setting Worksheet

Guest Speakers

Guest speakers share their industry expertise, present new perspectives, and provide useful connections. In addition, a new voice offering instruction adds value to your meetings.

Product Experts/Representatives

  • Virtual Assistant/Company: How can a Virtual Assistant support a listing agent?
  • Home Stager: Will staging a home help it sell faster and for a higher value?
  • Organization Expert: How to efficiently declutter a home to prepare for marketing photos and showings.
  • Photographer: Tips and best practices to help a homeowner prepare for marketing photos.

Title Company Representative

  • Benefits of a preliminary title search when listing a property for sale.
  • How to leverage a FSBO Packet when working with a FSBO.

Agents or Staff

  • Actions to take during the first 30 days of a new listing.
  • Strategies for pricing listings.
  • Methods for staying on top of your listing inventory.

Marketing Director

  • Best way to promote a new listing.
  • Online and traditional marketing sources.
  • How to generate buzz around a new listing.
  • How to leverage social media with a new listing.

Spark Your Business

End your meeting on a positive note! The Spark Your Business marketing suggestions ensure the last thing agents remember from your meeting is that you gave them a simple tool to improve their business immediately.

POP BY Ice cream

Ice Cream Gift Certificate (pop by)

Get the SCOOP on your home value! Prepare an envelope with a gift card to the local ice cream shop. Attach the tag to the outside of the envelope and insert a couple of your business cards.

 Sample tag available from Etsy seller Systems and Solutions. Use code SPARK25 for a 25% discount.

Neighborhood Report

Neighborhood Market Report (email or mail)

Reconnect with past clients by mailing or emailing a neighborhood market report.

Write a short letter that explains their neighborhood’s real estate market trends. Your report could include a list of recently listed, sold, or withdrawn homes. You might also include information about mortgage rates and the pace of sales (absorption rate chart).

Always close your communication by letting them know you’d appreciate referrals when they learn of someone looking to buy or sell in the area.


Name Your Poison Day, June 8, 2024 (In-Person Connection)

In the mid-19th century, liquor was jocularly referred to as “poison.” At a bar, patrons were often asked to “name your poison.” This day, however, can be celebrated with a wide variety of “poisons” – ice cream, coffee, adult beverages, etc. Invite a past client or SOI to join you at a local shop serving their preferred “poison.” Before you part ways, let them know you appreciate them referring new business to you. Make sure to give them 2-3 business cards to pass along.

Dont get burned

I’ve Got You Covered This Summer (pop by)

Don’t get BURNED in this market! Give me a call. I’ve got you COVERED! Prepare a small gift bag with branded sunglasses (Dollar Store glasses also work) and a bottle of sunscreen. Attach a clever tag and include a few business cards.

Sample tag available from Etsy seller Systems and Solutions. Use code SPARK25 for a 25% discount.

birthday Card

Birthdays & Anniversaries (mail) 

  • For your Power Sphere (those past clients and SOI members who will definitely refer business to you), track special dates, such as birthdays and anniversaries.
  • Keep a supply of cards on hand.
  • During slow periods, consider getting ahead by assembling the cards/envelopes, pre-addressing, and stamping. Drop by the post office one week before the special date to mail the card.

A Look Ahead

June: Competitive Edge

In June, agents will learn innovative ideas for a distinct competitive advantage, including a role-playing exercise focused on buyer representation and strategies for leveraging NAR trend reports.

Sales Meeting Toolkits