Learn multiple strategies agents can use to leverage client testimonials to grow their business.

Providing outstanding service is crucial for building a positive reputation and fostering client satisfaction. Explore five ways you can impress a seller and generate repeat and referral business.

Agents will role-play handling objections during a listing presentation. This exercise will strengthen agents’ ability to think on their feet, respond to objections with valid information, and listen to understand the homeowner’s concerns.

Facilitator Instructions & Agent Handout

Learn tips for creating a Marketing Calendar for your sellers that focus on the first 30 days of their listing.

• Sample Marketing Calendar
• 47 Point Ultimate Listing Marketing Plan Checklist from TheClose.com

Monthly Goal Setting

Take control of your future by setting goals.  This simple act keeps you motivated, accountable, and focused.  When we write down goals monthly, setting and, more importantly, achieving goals becomes a habit.

Goal Setting Worksheet

Ice Cream Gift Certificate (pop by)

Get the SCOOP on your home value! Prepare an envelope with a gift card to the local ice cream shop. Attach the tag to the outside of the envelope and insert a couple of your business cards.

 Sample tag available from Etsy seller Systems and Solutions. Use code SPARK25 for a 25% discount.

Neighborhood Market Report (email or mail)

Reconnect with past clients by mailing or emailing a neighborhood market report.

Write a short letter that explains their neighborhood’s real estate market trends. Your report could include a list of recently listed, sold, or withdrawn homes. You might also include information about mortgage rates and the pace of sales (absorption rate chart).

Always close your communication by letting them know you’d appreciate referrals when they learn of someone looking to buy or sell in the area.

Name Your Poison Day, June 8, 2024 (In-Person Connection)

In the mid-19th century, liquor was jocularly referred to as “poison.” At a bar, patrons were often asked to “name your poison.” This day, however, can be celebrated with a wide variety of “poisons” – ice cream, coffee, adult beverages, etc. Invite a past client or SOI to join you at a local shop serving their preferred “poison.” Before you part ways, let them know you appreciate them referring new business to you. Make sure to give them 2-3 business cards to pass along.

I’ve Got You Covered This Summer (pop by)

Don’t get BURNED in this market! Give me a call. I’ve got you COVERED! Prepare a small gift bag with branded sunglasses (Dollar Store glasses also work) and a bottle of sunscreen. Attach a clever tag and include a few business cards.

Sample tag available from Etsy seller Systems and Solutions. Use code SPARK25 for a 25% discount.

Birthdays & Anniversaries (mail) 

• For your Power Sphere (those past clients and SOI members who will definitely refer business to you), track special dates, such as birthdays and anniversaries.
• Keep a supply of cards on hand.
• During slow periods, consider getting ahead by assembling the cards/envelopes, pre-addressing, and stamping. Drop by the post office one week before the special date to mail the card.