Spark & Logic
Helping Your Agents Succeed
During the pandemic, many real estate sales associates discovered they could work more efficiently from home. Gone was the need to go into an office. Work became more solitary, outside of being with their clients....
When consulting with brokerage owners, I ask this question first: What’s your end game strategy? I typically receive blank stares since most new owners are hyper-focused on getting their business up and running. Most haven’t thought about the day yet when they might hand over the keys to a new owner....
Taking an active role in your agents’ successes builds loyalty and encourages growth.
Regardless of size, all companies have specific protocols, procedures, and policies that help them maintain order, consistency, and quality. In the real estate industry, most state Occupational Codes will require a brokerage to have a written operating policies and procedures manual that they provide to the agents. It’s all part of the broker’s supervisory responsibilities....
Sales contests have been around for a long time. I suspect 100,000 years ago, Neanderthals were competing to see who could sell the most caves. We know we are supposed to have them – but why? Are sales contests worth the effort your management team must invest? When executed correctly, the answer is a resounding...
The sales meeting scramble is a dance most real estate company owners have done once or twice. You take off your closing coordinator or HR hat, throw on your company trainer hat and rush around at the last minute searching for valuable meeting content. Too often, the “fires” take priority, and our company learning culture...
The pandemic of 2020-21 has taught us to be nimbler. Before 2020, we thought someone was crazy to suggest holding a sales meeting virtually. Yet here we are. However, we are starting to see that some of our agents still appreciate the opportunity to gather in person. And so, a hybrid meeting is a challenge we currently face....
It’s Tuesday morning, and your agents are meandering into your training room for your weekly sales meeting. You invested substantial time in gathering market updates and resources to share. You ask yourself, “Are these meetings worth all my effort?” When done right, sales meetings are essential to your company’s success; connecting with your team drives...
Your company culture sets your real estate brokerage apart from competitors by showcasing your values and creating a work atmosphere agents want to be a part of. However, you must provide more than happy hour outings and snacks in the breakroom. It is essential to create an environment that encourages a growth mindset, promotes collaboration, fosters curiosity, and allows for continued learning. You need a vibrant and active company learning culture....
