Spark & Logic
Helping Your Agents Succeed
“I love the idea of holding a sales contest with the agents, but how do I begin?” I get this question a lot when working with brokerage owners and managers. During this three-part blog series, I’ll share insights on how to create relevant, engaging, and productive agent contests....
What can you put into place now to help your top producing agents avoid burnout? Consider the tasks agents perform regularly. We know that the highest and best use of their time is spent on listing appointments, showings, and contract negotiation....
The money is where the LISTINGS are! Agents compete to earn cash prizes by conducting listing presentations and getting signed listing agreements. For every qualified action, agents pull one prize token (representing a cash prize amount) from the Money Bag at the weekly sales meeting....
During the pandemic, many real estate sales associates discovered they could work more efficiently from home. Gone was the need to go into an office. Work became more solitary, outside of being with their clients....
When consulting with brokerage owners, I ask this question first: What’s your end game strategy? I typically receive blank stares since most new owners are hyper-focused on getting their business up and running. Most haven’t thought about the day yet when they might hand over the keys to a new owner....
Taking an active role in your agents’ successes builds loyalty and encourages growth.
Regardless of size, all companies have specific protocols, procedures, and policies that help them maintain order, consistency, and quality. In the real estate industry, most state Occupational Codes will require a brokerage to have a written operating policies and procedures manual that they provide to the agents. It’s all part of the broker’s supervisory responsibilities....
Sales contests have been around for a long time. I suspect 100,000 years ago, Neanderthals were competing to see who could sell the most caves. We know we are supposed to have them – but why? Are sales contests worth the effort your management team must invest? When executed correctly, the answer is a resounding...
The sales meeting scramble is a dance most real estate company owners have done once or twice. You take off your closing coordinator or HR hat, throw on your company trainer hat and rush around at the last minute searching for valuable meeting content. Too often, the “fires” take priority, and our company learning culture...
