Agents are the backbone of your company’s connection to clients. Leading through action is vital – your example amplifies your message. Encouraging agents to personalize interactions and maintain consistent follow-ups is the foundation upon which trust and loyalty are built. Does your company offer a robust CRM program, and are you actively engaged with it?...
Attracting new clients promotes business growth and fortifies an agent’s reputation and market presence. How can you help your agents attract new business? Here are three suggestions....
No one can predict the future of real estate, but you can prepare. Let’s look at some ideas you can implement now with your agents that will help them prepare for the fallout from the multiple antitrust lawsuits gripping our industry....
Getting started with video marketing is easier than you may think. Spark & Logic’s Laurie Popp sits down with Paul Wolfert, a top agent from CENTURY 21 Row Fine Home & Estates in Livonia, Michigan, to learn tips and best practices for diving into video marketing. Paul’s YouTube channel has over 13.5K subscribers and is...
In today’s rapidly evolving digital landscape, embracing technology gives agents a competitive edge. But not all agents are excited to welcome tech into their business. Learning something new can be overwhelming, especially when an agent’s plate is full. Our advice is to help your agent start small.