Danielle Fogel grew up in Grand Haven, a picturesque beach town on the shore of Lake Michigan. While most teenagers were earning spending money scooping ice cream or selling t-shirts, Danielle was painting gold posts and installing for sale signs for the local CENTURY 21 office, her father’s business. The entire family chipped in, and at a young age, she learned firsthand the delicate balancing act between work and life in the real estate industry.

After pursuing a degree in Natural Resources and the Environment from the University of Michigan, Danielle worked in nonprofit communications, where she honed her ability to use written words and visuals to inspire action.

An entrepreneur at heart, Danielle tapped into her uncanny ability to harness the power of the moment and started Clever Bird Events. She helps businesses and nonprofits inspire, engage, and elevate their constituents. For nearly two decades, Century 21 has contracted Danielle to plan large-scale regional events and facilitate the association for franchise brokerages.

Danielle met her partner, Laurie Popp, while planning Century 21’s events. The two instantly found that they are better together. Laurie’s extensive real estate knowledge is the yin to Danielle’s creative yang. Their common ground is their sincere desire to help real estate company owners succeed. Together they identified where they could help most and created Spark & Logic.

Danielle is happiest when exploring the outdoors with her husband and two sons. She loves living in Spring Lake, Michigan, where a dip in Lake Michigan or a stroll along the beach is always an option. Danielle has an adventurous spirit and enjoys traveling, experiencing different cultures, and marveling at the world’s beauty.