Jumpstart the New Year: 15-Minute Business Generation Activities

January presents a unique opportunity for fresh starts. Help your real estate agents harness the power of this mindset to generate new business. Each new client increases income, broadens professional networks, and bolsters reputation.

Here are three dynamic 15-minute activities you can introduce at your next sales meeting to inspire agents to explore innovative ways to generate new business.

Role-Playing Sales Scenarios

Enhance agents’ sales skills and prepare them for real-world situations through engaging role-play.

• Pair agents and assign roles—one as the agent and the other as a prospective client.
• Provide common situations they may encounter, such as addressing pricing objections or discussing market trends.
• After each role-play session, allow time for peer feedback.

This activity promotes critical thinking and enables agents to practice addressing client concerns. It ultimately refines their sales techniques and boosts their confidence in real-life interactions.

Idea Brainstorming Sessions

Leverage your team’s collective wisdom by organizing a brainstorming session where agents can share unique strategies they’ve employed or heard about for attracting new clients.

• Present an open-ended question like “What unconventional methods have you used to find leads?” or “What successful marketing tactics have you implemented that have attracted new business?”
• Encourage all agents to contribute and build on each other’s ideas.
• Take notes on a flip chart or dry-erase board. Encourage agents to photograph the notes or email the findings after the meeting.

This collaborative approach sparks creativity among agents, leading to fresh marketing strategies and networking opportunities they may not have previously considered.

Quick Pitch Competition

Refine pitching skills while fostering concise communication.

• Ask agents to prepare a 30-second pitch about a property or service they represent.
• After each pitch, allocate time for constructive peer feedback focused on clarity, engagement, and persuasive techniques.

This activity enhances agents’ communication skills and cultivates camaraderie as they support one another and learn from each other’s strengths.

Incorporating these activities into your sales meetings creates an environment that encourages learning, collaboration, and innovative thinking among agents. More importantly, it reinforces your company culture and fosters agent loyalty.