Your company culture sets your real estate brokerage apart from competitors by showcasing your values and creating a work atmosphere agents want to be a part of. However, you must provide more than happy hour outings and snacks in the breakroom. It is essential to create an environment that encourages a growth mindset, promotes collaboration, fosters curiosity, and allows for continued learning. You need a vibrant and active company learning culture.
When learning becomes a core company value, productivity increases, and your business grows. A strong learning culture allows you to tap into your agents’ potential and help them succeed. Not to mention, consistent and meaningful learning opportunities add to a value package that will attract and retain the best agents in your marketplace.
Three actions to build your learning culture:
- Lead by example: Your behavior influences your agents. When you are invested in learning and seek out opportunities for self-betterment, your agents will do the same. By unlocking your curiosity, you encourage your team to follow suit.
- Nurture your agents: Taking an active interest in your agents’ personal and professional development leads to greater engagement, productivity, and retention. Set your management team up for success with tools and templates that make it easy to build relationships and mentor your agents.
- Deliver on your promises: Providing consistent, well-thought-out learning opportunities your agents can come to depend on will make learning a habit. The old adage, “time is money,” rings true. If you want your agents to invest their time in learning, you need to invest in the backend to ensure company offerings meet their needs and provide value.
Spark & Logic helps take your company learning culture to the next level. We build a framework specifically for real estate companies that makes it easy for you to provide engaging sales meetings, workshops, and contests. Every month subscribers receive fresh content, templates, videos, PowerPoint presentations, handouts, and more. Subscribe to Spark & Logic and ignite your company learning culture.
