A career in real estate provides independence, unlimited earning potential, and fulfilling opportunities to help people navigate the investment of a lifetime. What many agents fail to realize, however, is that when they became an agent, they started a business.
Unlike salespeople in other industries, real estate agents are independent contractors and don’t have the luxury of being an employee that is also paid a commission. Real estate agents need to think like entrepreneurs. They are responsible for all aspects of their business – prospecting, bookkeeping, marketing, creating policies and procedures, ensuring an outstanding customer experience, and more.
Empower your agents.
As a broker or manager, you do more than help agents successfully navigate transactions. You must empower agents to build successful businesses that provide long-term payouts. We recommend giving the following areas ample attention in company meetings and education sessions: