Spark & Logic
Helping Your Agents Succeed
What gets measured gets managed. This is true for something as simple as your supply closet inventory to as complex as your company's agents. When you consistently track agent production, you are better prepared to support their success. And agent success is directly related to company profit....
Paying attention to finances is especially important for real estate agents. Income and expenses come in peaks and valleys. A solid financial plan ensures available cash flow to keep business churning....
An agent mastermind session is a simple way to offer something fresh to your traditional education lineup....
“How can I help my agents adjust quickly to changing market conditions? What new trends, software, or skills can help them close more business?” A better question is, “How can my agents provide a better experience for their clients?” People may not remember what you do or say, but they will remember how you made them feel. If you do people right, money will find you....
What can you put into place now to help your top producing agents avoid burnout? Consider the tasks agents perform regularly. We know that the highest and best use of their time is spent on listing appointments, showings, and contract negotiation....
During the pandemic, many real estate sales associates discovered they could work more efficiently from home. Gone was the need to go into an office. Work became more solitary, outside of being with their clients....
When consulting with brokerage owners, I ask this question first: What’s your end game strategy? I typically receive blank stares since most new owners are hyper-focused on getting their business up and running. Most haven’t thought about the day yet when they might hand over the keys to a new owner....
