Content Marketing Kickstart

With content marketing, you position yourself as a real estate expert, so you are the first person consumers think of when they are ready to buy or sell. Learn how to get started, what type of content can and should be shared, and best practices for measuring your ROI.

• Content Marketing Handout

FSBO Conversion Strategy

Explore a well-thought-out marketing strategy for converting For Sale By Owners into listings.

• FSBO Conversion Worksheet
• FSBO Conversion Strategy Overview

Become a Referral Magnet

Building a network and generating referrals is an effective long-term strategy for real estate marketing. Learn best practices for managing contacts, identifying referral sources, and staying top of mind.

What’s in the Box? (game)

NOTE: This learning sprint is an interactive game that requires some advanced preparation.

Too often, agents ask clients closed-ended questions that only require a yes or no response. In doing so, they miss the opportunity to learn more about the client’s wants and needs. This simple game helps agents see how much more information they receive when asking a few open-ended questions.

• Facilitator Instructions

Monthly Goal Setting

Setting goals regularly is linked to improved performance and success. Each month we guide agents through a quick exercise that helps them set and achieve a personal and professional goal.

• Goal Setting Worksheet
• VIDEO – full length (Use the first time you do the activity)
• VIDEO – short version (Use when you have done the activity in the past and only need a quick activity introduction)

National Peanut Day, September 13, 2023 (Pop By)

I am NUTS for your referrals! Create small gift bags containing an assortment of nuts. Attach a clever tag and your business card to the gift bag.

FREE printable tag from Front Porch Portraits. Use code SPARK20 for a 20% discount on other products.

National Neighbor Day, September 28, 2023 (Pop By)

Make it a goal to introduce yourself to your neighbors and let them know you are a real estate agent. Consider popping by with a CMA of a neighbor’s home. When visiting several neighbors, consider leaving behind branded items such as pens, coffee cups, chip clips, or water bottles.

Example card available from Esty seller mMadeDesignCo.

National Coffee Day, September 29, 2023 (Pop By)

My business runs on COFFEE & your referrals! Give your SOI a small gift bag with specialty coffee & flavored coffee creamers. Attach a clever tag and your business card.

Example tag available from Front Porch Portraits. Use code SPARK20 for a 20% discount.

National VFW Day, September 29, 2023 (Community Outreach)

Support your local Veterans of Foreign Wars (VFW) post.

The Veterans of Foreign Wars organization helps to support America’s veterans, service members, and their families. Consider raising funds for your local VFW post.

• Raise awareness of your local VFW post on your social media channels.
• If you have a client who is (or has a family member who is) a veteran or service member, pay tribute to them with a tax-deductible tribute or memorial gift to the VFW in their name. If you choose, the VFW will notify the person honored or their next of kin that you have made a tribute or memorial gift.
• For more ideas, visit https://www.vfw.org/ways-to-help or call your local VFW Post.