Smart Finance

Financial Strategies

Help your agents develop and implement financial strategies that support success.

Learning Sprints

Our 15-minute learning sprints are hyper-focused on the skills agents need to succeed in real estate. Present a new lesson each week, or pick and choose the most relevant topic for your team.

Create a budget like a pro - Spark & Logic

An organized and up-to-date budget plan can help agents master the process of projecting income and expenses. This learning sprint showcases tools that help agents calculate monthly expenses, identify target GCI, calculate needed production, and know the value of their time.

Explore ways real estate agents can leverage their market knowledge to grow their wealth or attract buyers looking to invest. Investment opportunities covered include property flipping, rental properties, 1031 exchanges, and real estate crowdfunding.

Spark & Logic on having an exit strategy

During this learning sprint, agents learn the benefits of having an exit strategy and explore succession planning as one possible approach.

Business Planning Vision with Spark & Logic

Vision boards provide clear direction and allow agents to visualize their goals. This learning sprint offers step-by-step instructions that help agents create a vision board that will constantly remind them of their priorities.

Vision Board Handout

Monthly Goal Setting

Setting goals regularly is linked to improved performance and success. Each month we guide agents through a quick exercise that helps them set and achieve a personal and professional goal.

Guest Speakers

Guest speakers share their industry expertise, present new perspectives, and provide useful connections. In addition, a new voice offering instruction adds value to your meetings.

Tax Advisor or CPA

  • What to do now to prepare for filing personal taxes, why filing income taxes quarterly is important, understanding tax deductions for real estate agents.
  • Tax law changes and regulations that impact real estate transactions.
  • Tax strategies for real estate transactions, including 1031 exchanges, depreciation, and deductions.

 Financial Advisor or CPA

  • How real estate can be incorporated into retirement planning and strategies like self-directed IRAs.

Lender or CPA

  • Strategies for financing real estate agents’ own portfolios to reduce risk and optimize returns.

Real Estate Attorney

  • Creative financing options such as seller financing, private money lending, and hard money loans.

Agent or Leadership Team

  • Best practice sharing of real estate investment strategies, such as fix and flip, buy and hold, real estate investment trusts (REITS), and short-term rentals (ex. Airbnb).


  • Techniques for accurately valuing properties, including comparable sales analysis and appraisal methods.

Software Tech Expert

  • Personal accounting software for real estate agents.
  • Real estate investment software, including tools and software for financial analysis, property management, and market research.

CE Credit Courses

  • Look for courses on financial planning, investments, and budgeting.

Spark Your Business

End your meeting on a positive note! The Spark Your Business marketing suggestions ensure the last thing agents remember from your meeting is that you gave them a simple tool to improve their business immediately.

Ice Cream Pop By

National Sundae Day, November 11, 2023 (Pop By)

Get the scoop on the real estate market! Create a gift envelope containing a $5-10 gift card to a local ice cream shop. Slip a couple of your business cards into the envelope and add a clever tag to the outside.

Sample tag available from Front Porch Portraits. Use code SPARK20 for a 20% discount on other products.

Football Pop By

Football Season (Pop By)

Surprise your SOI with a small gift bag containing a small football, bags of snacks, and/or a tabletop football game. Add a couple of your business cards and attach a clever tag.

Sample tag available from Front Porch Portraits. Use code SPARK20 for a 20% discount on other products.

Fill your holiday cup square

Self-Care During the Holidays (Mailing, email, or pop by)

Taking time for oneself during the busy holiday season ensures a more enjoyable and fulfilling holiday experience. Consider a postcard mailing or email with self-care suggestions, or pop by with simple self-care gifts.

Free Self-Care Postcard (prints 4 up on an 8.5″ x 11″ or use Avery 5689 postcards)

happy new year brush stroke handwriting on golden greeting card with party cup,party blower,tinsel,confetti.Holiday celebrate party view tabletop.

Happy New Year (Mailing)

Start planning now so you can wish your SOI a happy New Year by mailing a card. People tend to receive many Christmas greetings but fewer in the new year.

  • Order your cards, postage stamps, and return mailing labels or address stamp.
  • Update your past clients’ and SOI’s contact information.
  • Ideally, hand-address envelopes. Merged address labels are okay if time is an issue.
  • Include a couple of business cards and a personalized note when possible.
  • Have cards ready to be mailed between December 28 to January 7.

A Look Ahead

December: Risk Management

In December, we help agents ensure personal safety, protect their professional reputations, and safeguard their clients’ investments.

Sales Meetings