Listing Management

Spark & Logic’s May content focuses on practical systems and techniques for effective listing management and instilling seller confidence.

Learning Sprints

Our 15-minute learning sprints are hyper-focused on the skills agents need to succeed in real estate. Present a new lesson each week, or pick and choose the most relevant topic for your team.

Rock Your Listing Presentation

Your listing presentation must immediately demonstrate your value. This learning sprint helps agents differentiate themselves from the competition by suggesting items (in addition to the CMA) to consider including in their presentation.

Grow Your Business With a Virtual Assistant

During this interview, Laurie Popp, Co-Creator of Spark & Logic, sits down with Brittany Kramme, Owner of Right Hand of a Real Estate Agent, to learn how contracting a virtual assistant can help busy real estate agents grow their businesses. Explore tasks VAs can do for agents, how VAs are compensated, and how to find the best VA for your needs using Brittany’s Support Request Form.

Listing Lifecycle: What to Manage Before, During, and After

Learn how to establish systems to effectively manage your listing inventory, create a positive experience for the seller, and increase the likelihood of repeat or referral business.

Listing Price & Marketing Strategies

Explore pricing and marketing strategies for successful listings.

Monthly Goal Setting

Setting goals regularly is linked to improved performance and success. Each month we guide agents through a quick exercise that helps them set and achieve a personal and professional goal.

Guest Speakers

Guest speakers share their industry expertise, present new perspectives, and provide useful connections. In addition, a new voice offering instruction adds value to your meetings.

Potential Speakers

  • Title Company Representative
  • Virtual Assistant or VA Company Representative
  • Professional Home Stager
  • Owner/Manager, one of your Agents, Marketing Director, Closing Manager, or a staff member involved in the listing process.
  • CE Course (watch for 1 hour CE classes – suitable for a workshop)

Potential Speaker Topics

  • Actions to take during the first 30 days of a new listing.
  • List price strategies
  • Marketing strategies for the first 30 days of a new listing.
  • How to keep on top of your listing inventory.
  • How Virtual Assistants can support a Sellers’ Agent.
  • Will staging a home help a listing sell faster and for a higher value?

Spark Your Business

End your meeting on a positive note! The Spark Your Business marketing suggestions ensure the last thing agents remember from your meeting is that you gave them a simple tool to improve their business immediately.

POP BY TAG Lemonade you with your next RE referral

National Lemonade Day, May 7, 2023 (Pop By)

Lemonade you with your next real estate transaction! Surprise your SOI with a small gift bag with lemonade mix and some fresh lemons. Attach a tag and your business card.

Example tag available from Esty seller BigTopCreations.

POP BY TAG Special-Tea

International Tea Day, May 21, 2023 (Pop By)

You and your referrals are our special-tea! Create gift bags with an assortment of team (loose or bags) for your past clients. Attach a tag and your business card.

Example tag available from Esty seller Front Porch Portraits. Use code SPARK20 for a 20% discount.


Kick-Off To Summer, Memorial Day, May 29, 2023

Summer BBQ – Enjoy the sun…remember your referrals are always #1! Provide your SOI with popular condiments for a BBQ (ketchup, mustard, relish). Attach a tag and your business card.

Example tag available from Esty seller BigTopCreations.

Memoriral Day Flag

Memorial Day Marketing Ideas, May 29, 2023

  • Line the parade route or pass out flags at a local parade
  • Create a Kick-Off to Summer Branded Events Calendar
    • Farmers’ Markets
    • Firework Displays
    • Festivals
    • Arts & Crafts Shows
    • Sidewalk Sales
    • Concerts

A Look Ahead

June: Outperforming Competition

In June, agents learn to differentiate themselves from the competition and showcase their unique skills. Topics covered will include leveraging data, understanding how to be more visible to potential clients, and leaving a great first impression.

Sales Meetings