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Attracting New Business

Help your agents attract new clients and maintain a steady stream of business.

Learning Sprints

Our 15-minute learning sprints are hyper-focused on the skills agents need to succeed in real estate. Present a new lesson each week, or pick and choose the most relevant topic for your team.

Cold calling is excellent for generating new business, but making calls can be uncomfortable and challenging. Become more confident by learning what to prepare before you make calls, review scenarios and scripts to practice in advance, and gain tips that set you up for success.

Attracting new real estate customers - Spark & Logic

Explore eight methods for building your client roster.

Hold an open house by design, not by accident - Spark & Logic

Learn tips for planning and executing a well-attended open house. Best practices such as task lists and suggested dialogues will allow the listing to shine while connecting the agent to potential new clients.


Explore five opportunities to find your real estate niche.


Monthly Goal Setting

Setting goals regularly is linked to improved performance and success. Each month we guide agents through a quick exercise that helps them set and achieve a personal and professional goal.

Guest Speakers

Guest speakers share their industry expertise, present new perspectives, and provide useful connections. In addition, a new voice offering instruction adds value to your meetings.

Graphic Designer

  • Demonstrate creating visually appealing marketing materials such as flyers, brochures, and digital ads. Allow the designer a few minutes to promote their business in exchange for their knowledge.

Web Developer

  • Share best practices for user-friendly and visually appealing websites. Offer time for business promotion in exchange for their knowledge sharing.

SEO Specialist

  • Search Engine Optimization (SEO) experts can help real estate agents improve their online visibility and search engine rankings. Allow a few minutes for business promotion in exchange for sharing their insights.


  • Discuss the benefit of high-quality images and videos in self-promotion marketing.
  • Invite a photographer to take professional headshots at a meeting. Offer time for business promotion in exchange for their services.

Social Media Manager

  • Present 5-10 tips on how agents can leverage social media to grow their business. Offer time for business promotion in exchange for their knowledge sharing.

Spark Your Business

End your meeting on a positive note! The Spark Your Business marketing suggestions ensure the last thing agents remember from your meeting is that you gave them a simple tool to improve their business immediately.

Open House

Open House Giveaway 

Thank you for popping by my open house!  At your next open house, have individual bags of popped corn with a clever tag and your business card attached to the outside. Set these giveaways next to the sign-in sheet. Remember to follow up with visitors.

Sample tag available from Big Top Creations. Use code SPARK10 for a 10% discount.

Peanut Butter Day

National Peanut Butter Day, January 24, 2024 (Pop By)

We are totally nuts about your referrals. Surprise your SOI with a small gift bag containing peanut butter cookies (be mindful of nut allergies). Add a couple of your business cards and attach a clever tag.

Sample tag available from mMadeDesignCo.

Football Pop By

Super Bowl Sunday, February 11, 2024 (Pop By)

Let me tackle all of your real estate needs! Give your SOI a gift bag with snacks for the game, a small foam football, and a small plastic football helmet. Attach a tag and your business card to the outside.

Sample tag available from REdigitalassist.

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Host a Blood Drive for National Blood Donor Month (Community Outreach)

Contact your local Red Cross center or visit their website for information on hosting blood drives. The location should be large enough to provide privacy for donors. Location ideas include your office, school gym, or community center. Consider a joint event with an industry partner such as a mortgage or title company. Click here for more tips on running a successful event.

Giving back to your community fosters goodwill and positive brand perception, fostering stronger customer loyalty and trust.


CMA Update (Mail or Email)

According to the National Association of REALTORS®, homeowners are, on average, staying between 10 and 15 years in their homes. Many homeowners are curious in today’s market what their home might be worth. Select a few clients in their homes for around ten years and prepare a CMA. Ask if they’re considering moving in the next year. Extend an offer to help them with any questions about the valuation or additional real estate needs. Be sure to include a couple of your business cards.

A Look Ahead

February: Retaining Past Clients

In February, we help agents stay top-of-mind with past clients so they receive repeat and referral business. Learning sprint highlights include relationship building, exceeding expectations, and optimizing past client interactions.

Sales Meetings